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Pagal Haina

Brand Identity

With roots firmly grounded in artist development, community building and fan engagement, Pagal Haina is an intimate team of professionals with skills across the audio visual palette, who aim to spread joy through the simple act of sharing music.

"Pagal Haina" the name was born because they were the first 2 Hindi words the owner's girlfriend learnt. He mentioned the elephant because it is her favorite animal. They wanted me to design the logo, create new stationery and website. Main idea was to connect music with elephant. I developed an illustrative style that was applied to business cards and different stationaries.

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