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Zuza Scherer

Brand Identity

The whole concept of a 'spa for the face' was relatively new for Dubai. Our research indicated that our target audience (the high net individuals) would prefer to visit signature saloon like they would eat at a signature chef restaurant. Hence we decided to name the saloon after the owner. Within the brand identity we needed to indicate that this was all about the face. So we arrived at this logotype that makes a face.

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