Al Rawabi

Iced Coffee Campaign

Insight:

Living in a hurry has become something of a tradition in culture today. But the truth is, any excuse to slow down without compromising on doing what you need to do is welcome – waiting in line, waiting in traffic or even waiting for new shops to open can be an enjoyable experience.

Rationale:

A hit of delicious reinvigoration is found in every cup of Al Rawabi Iced Coffee, capable of making every wait enjoyable. When life stands still, the only thing better than stopping to smell the roses is stopping to slowly sip an Al Rawabi Iced Coffee.